October 11, 2015 Asmita Aggarwal

Brass Tacks

Accessory designer Vrinda Ashwani prefers silver over gold as she charts a new road to freedom with brass

By Asmita Aggarwal

There is a certain courage in simplicity and you can see flashes of those in Anamika Khanna’s line, which is what Vrinda Ashwani of the jewellery label Silvense admires and has tried to amalgamate in her offerings.

A first-timer at the AIFW SS 16, Vrinda grew up amongst precious stones and kundan as her family has been in this trade for over 100 years. They had a flourishing business which started in 1908, in Punjab, which they had to restart when they moved to Delhi, 30 years ago. For the 28-year-old, who studied in NIFT (Delhi) there have been many inspirations, from Goddess Athena (there are rings, earrings, belts and cuffs to choose from) to Lady Gaga, and this time, she has launched a line of brass neckpieces with clean and bold lines reflecting her love for gold touches with splashes of grey.

“Most of my collections are concept-based, that’s why it is called ‘Dispersion of light’ based on the seven chakras, emboldened with agate and black onyx,” she admits.

Starting with silver in 2014, encouraged by her parents to fly solo, Vrinda likes to do robust neckpieces, and she gives her customers the choice of getting any brass design made in silver. “The idea was to offer clean lines with geometric shapes and the challenge was how to survive in a market which is already saturated with older brands, who have the first mover’s advantage,” she adds. So, she sticks to her belief that the accessory market which is growing at a fast pace, will see a survival of those who have a unique sensibility. “I keep most of my pieces linear in their approach so you can wear them with anything, as they are non-restrictive in terms of theme,” she says.

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