Sonali Pamnani’s label The Meraki Project hopes to dress women of all ages and this SS 16 she is creating magic with cotton, linen and ikkat.
It takes 700-800 workmen to get the show rolling in a matter of 5 days as they work 24X7 before the curtains rise for the biggest fashion extravaganza—-the Wills Lifestyle India Fashion Week Spring-Summer 2012 with 132 runway and stall designers set to showcase their designs from Oct 6-10. As Hall No. 18 at Pragati Maidan gets an elegant makeover the two MSAs will seat up to 1,200 guests (600 each), but it is undoubtedly the décor that pushes the proverbial style envelope.
Jenjum Gadi didn’t need to fly to South Africa or Mexico to get his inspiration, it was right here in the busy streets of the capital where he found the humble gota and he decided to elevate it to new heights. The sparkle of the fabric stayed but Jenjum used it intelligently to spice up the borders of his kaftans, pure white kurta ends shimmered with a touch of purple, but it didn’t stop at that—there were gota paneled saris and ingeniously lines on the sides of haldi coloured trousers for men.
Maachis, Sadak Chaap and now Sapna Cinema. You may love or hate Nida Mahmood’s kitschy, bohemian work but there is little chance you’ll be able to ignore it. Whether it’s the catchy names of her collections or the vibrant clothes she puts out season after season, Nida’s work is hard to miss. But for someone who is known for all things kitschy, does her work risk being predictable?
Gaurav Gupta understands what new-age women want, slinky, draped dresses in eye-popping colours. Neon was the flavour of the day, as GG, tempted all fashionistas with his kaftan style, floor length numbers with oddly placed zippers to create an irreverent mood. “Unlike popular perception that Indian women can’t wear neons, I think they actually do quite well in the domestic market. I stayed away from any kind of embellishment as the focus remained draping,” he added.
It was a night after a good meal that Alpana and Neeraj Chauhan were watching a documentary on the Arctic on TV. The colours of the melting icebergs, the sun setting as it turns crimson, the beautiful blue landscape, pointed icicles and pure white snow flakes falling left a lasting impression on the duo, who decided to translate the beauty of the cold dark place onto their SS 13 line showcased on the third day of the WIFW.
Growing up his father was keen Rahul Mishra study for the Indian Administrative Service or join IIT, so he was quite disappointed when the physics graduate decided to join NID. But the math that he was so good at as a teen gets reflected in his meticulously calculated cuts, seamless renditions on Khadi and of course, his complex aari work. At the third day of the WIFW at the Pragati Maidan, it was Rahul who was the star, with his Kerala inspired line that used gold plated silver zari, from Balaramapuram.