Sonali Pamnani’s label The Meraki Project hopes to dress women of all ages and this SS 16 she is creating magic with cotton, linen and ikkat.
It takes 700-800 workmen to get the show rolling in a matter of 5 days as they work 24X7 before the curtains rise for the biggest fashion extravaganza—-the Wills Lifestyle India Fashion Week Spring-Summer 2012 with 132 runway and stall designers set to showcase their designs from Oct 6-10. As Hall No. 18 at Pragati Maidan gets an elegant makeover the two MSAs will seat up to 1,200 guests (600 each), but it is undoubtedly the décor that pushes the proverbial style envelope.
As Mickey Contractor gives finishes touches to a model backstage, he remembers the rule he set for himself—-keep it simple. So the eyes, this season, in most WIFW shows were nude, with just a bit of sheen, gloss or eye conditioner is used on bare eyelids. “The mouth has a pop of colour, with a little accent on cheeks to make them shiny and stand out,” he adds.
Jenjum Gadi didn’t need to fly to South Africa or Mexico to get his inspiration, it was right here in the busy streets of the capital where he found the humble gota and he decided to elevate it to new heights. The sparkle of the fabric stayed but Jenjum used it intelligently to spice up the borders of his kaftans, pure white kurta ends shimmered with a touch of purple, but it didn’t stop at that—there were gota paneled saris and ingeniously lines on the sides of haldi coloured trousers for men.