We are what we wear, with this philosophy mother-daughter duo Anjana and Ankita Bhargav launch Dhi, the ignition point of eco-chic
By Asmita Aggarwal
They say you have to keep pace with time, or it may just slip out of your fingers, it was with this ideology that Anjana Bhargav, a fashion industry veteran decided to come back into the Gladiator pit. Dhi, her new lable, courts simplicity and its austerity could be judged by the clean chanderis that went with the current flow of fashion—-embellishment-free ensembles. Dhi means a thought in Sanskrit and for the Bhargavs, Anjana and her daughter Ankita, the ignition point was the desire to go zero waste. “I took a break from showcasing fashion on a platform, but never really from design. Zero waste is the need of the hour and Indian pattern-making is ideal to pursue this goal. The way a traditional lehenga is cut in triangles, it ensures zero wastage of fabric. Dhi has used this skill to create the voluminous dresses and reviving age-old patterns into modern-day silhouettes in sustainable Indian fabrics,” says Anjana.
With style blurring geographical boundaries, a global woman who knows her mind, sensibilities and confident is every designer’s dream customer. But with the Bhargavs it is a bit different, she must also be conscious and want to contribute towards sustainability and saving the planet. “We work as a team — Ankita and I, our team of artists, artisans and technologists help us. The gussets and kalis have been manipulated to create unique ensembles. We offer sheer overlays and cotton jackets in fine chanderis, soft hand-spun cottons, khadi, linens with touch of hand-spun silk,” she explains.
As it is a summer mostly of whites, the colour of the Indian fashion season is certainly kora with earlier Pratima Pandey paying homage to it and now Anjana did it ingeniously along with her nude pink and tangerines. “Fashion has become more relaxed over the years. There are no set norms of formal and informal attire any longer. White may be the new black sometimes and nudes maybe the new whites,” she explains.
The good part is that fashion has evolved into becoming more a personal style and less of following a trend, but change and evolution is a constant. “What we find good today will be outdated tomorrow. It is best to go with the flow and enjoy everything that comes your way,” she concludes.