October 11, 2018 Asmita Aggarwal

Life 3.0

Dadu creates new brush strokes with technology and paints a future of fashion with the unforgiving virtual world.

By Asmita Aggarwal

Tommy Hilfiger launched a solar-powered jacket that charges your cellphone, Prada had a robot sitting on the front row at her show along with poker-faced Anna Wintour, Lagerfeld at Chanel offers a robot handbag and Alexander Wang paid a tribute to sci-fi The Matrix a bit like Star Trek where you could land anywhere by  “energising”, maybe soon you can have your measurements taken online, just like you see how the lipstick you buy online plumps your mouth enough before you swipe your debit card. Maybe the world is really changing at such a break neck speed that many may find it hard to cope.

YouTube stars are now de rigueur, content becomes more visual than written, instagram is the new mentor and Facebook the emerging content king, even though no one vouches for its veracity. That’s why Rimzim Dadu, kind of is the new poster girl for GenZ and its need for “artificial intelligence” no pun intended. In a universe that depends more on their smartphones than the god-gifted super chip imbedded in our brains, genetically, remotes have replaced books and playstations playgrounds, most lonely young people are looking for alternate realities via video games.

Capturing this generation of really “smart people” is Dadu, who with her monochromes and fabric manipulations tries to reflect the spirit of our times. Cutwork, engineered dressed with cords and zari and wires twisted to take the shape of the body, she explores hand cut metals. Echo look by Amazon actually assists you with your style queries and here Dadu uses the Google tilt brush to take us through the travails of a non-existent virtual world. Her collaboration with Pune-based Harshvardhan Kadam creates an interactive experience taking you back to the time she had screens placed on the top of your heads mirroring her pixellated motifs that ran through her collection some years ago. Interestingly, Kadam has also made a 300m-long mural at Yerwada Jail, Pune titled ‘Songs of the City’.


What’s relevant is that Dadu is making a line that is contextual, and even though the theme looked as if the clothes were playing hide and seek, with the cuts, slits, and cord work, it mirrored the millennials and their constant need to stay connected with a hyper real parallel world making only stray entries in the real world.



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