Pallavi Dhyani rebuilds a line out of childhood memories of a life spent travelling all over the country with an Army officer father
By Asmita Aggarwal
“To tell you the truth, I design what I like to wear because I feel women need every day clothes,” says first-timer at the AIFW aut-winter’17, Pallavi Dhyani. Her label Three offers subtle detailing, geometric cut outs, matched with comfort and lots of layering. Inspired by Shiva, and the theory of the trinity, ‘Three’ seemed like a perfect brand name, even though many consider the number unlucky, Pallavi stuck to it. “It was a toss-up between Mute and Three, the former because it kind of encapsulates what fashion does for you, it expresses, who you are without saying it aloud. It basically talks without talking,” she explains.
Never wanting her clothes to empower the wearer’s personality, Pallavi, who was a science student left dreams of med school and took a year off to explore what she wanted to do, when she stumbled upon design. With her mother a physio, she filled out all her PMT forms, but was underage and that’s when someone suggested fashion design. “I studied at the Pearl Academy of Fashion, and kind of went with the flow, as I had never dreamt of wanting to be a designer,” she adds.
Coming from an Army background, where she moved around to many cities, it was her mother who played the man of the house. “The line is a blend of my memories, what I saw and imbibed like the military greens, olives and burnt orange, that I have kind of mixed up with tiny polka dots. It has bits of androgyny as well as layering, to show how a woman always multi-tasks,” she explains.
Working with cottons, poplin and wool, she has crafted boxy silhouettes as well as oversized jackets with inner layers to give it shape. “When I buy something, even though I wear a small size, I like to buy a bigger one so that I can play around with the inners,” she admits.
Even though she is not into sustainability, Pallavi uses natural fabrics and believes that being ethical is more important than talking about handlooms. “The idea is not to impress anyone, but to do what is right and who knows maybe 20 years down the line, I will take up social work,” she concludes.