July 22, 2016 Asmita Aggarwal

 Truly, madly, deeply

Love comes in various forms…and even for the cynics, who think there may be a crazily ever after, replacing the ‘happy’, Anita assures them that romance remains at the core of her first ICW collection.

By Asmita Aggarwal

It is the story of ‘epic love’, also the name of Anita Dongre’s first time ever couture showing in the capital. It narrates the tale of a young girl, who is besotted with the man in her life, and wait…there is a happily ever after here as she ties the knot with him. “I started doing bridal four years ago and I wanted to consolidate my position in Delhi with the ICW 2016. My muse is a free-spirited gypsy Princess, and you will see my forte gotta patti coming through explicitly in this line,” she adds.

14-Anita Dongre

With regal Mughal motifs and light-weight offerings, Anita embarks on an odyssey, with a melange of lehengas with pockets, hoping to woo women who aspire for something cool and fun with an easy vibe. “The bride today could be a DJ, gymnast, a doctor, a well-educated urban girl, who likes to be occasionally irreverent, but somewhere wants to remain connected with Indian culture. She wants to respect the wishes of her grandmother, so she will add a twist to her dressing,” she smiles.


India being a land of colours, where you see them everywhere being used in distinct patterns and riveting forms,  Rajasthan is a recurring motif in her line and that’s why it has been her undying inspiration. “Every time you go to the land of hope, palaces and opulence, you discover something new. I reinvent what exists and present it in a timeless manner, with a touch of bohemian styling and powerful visual imagery,” she says.


The outlook and underlining ideology is to portray an empowered bride who has a global outlook, but enjoys hand-crafted techniques. “I am also doing menswear this time, which I have deliberately kept classic and elegant with tone-on-tone embroidery and floral print infusions. The pre-stitched dhotis and sherwanis will add both comfort as well as a nifty edge,” she concludes.

Click here to watch the show #AnitaDongre 

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