August 1, 2015 Tanya Banon

Bridal Couture

For designer duo Rimple & Harpreet Narula 2015 is all about keeping it personal and stylish.

Contemporary design, quality control and personalisation are the key features of Rimple & Harpreet Narula’s label. The duo see the fashion world as an interesting meeting ground of couture, craft and heritage. Their take on the process of design is intuitive. while their approach to colour and use of fabric is spontaneous.05

Focusing on wedding couture, do you feel your creativity is limited due to the traditional scope of bridal wear?

No, not at all, there is no one tradition and there is also no end to rediscovering India’s rich heritage in terms of design. One focuses on re-designing and new market trends that emerge every year. When we interact with brides, the younger generation always has new ideas and new global influences, especially with social media, they have their own inputs and this synergy of creative energy keeps the influx of ideas fresh and novel.

You have been in the business for 14 years how has the industry evolved in your view?

Within bridal couture women are ready to experiment, they are no longer shy to try different cuts or silhouettes. Even in terms of colours, it’s no longer restricted to red, pink or peach, we see a lot gold, sheer and jewel tones. Destination weddings have also played a key rule in Westernising silhouettes as people deliberately avoid orthodox designs.

Your design philosophy employs techniques of rural craft, surface treatments and hand embroideries. This season what do you focus on?

This season our collection focuses on the concept of insignia and emblems that were an integral part of life in the medial and ancient times. As we evoke the era of dynasty and Maharajas, our whole emphasis shifts to monograms, initials and logos.  In essence, the idea is to have your own initials in a monogramed and embroidered on to your outfit. We believe this gives one the feeling or personalisation, customisation and makes one feel special.

Tell us about  the range of silhouettes in your collection Days of the Raj

We have created long flowing jackets, cloaks, Maharaja style capes draped over lehengas and anarkalis.We want lots of young women to wear saris so we have a line of georgette saris with sexy blouses

NRI clientele prefer for your label, why do you think this is so?

This is purely because we interact with our clients ourselves. There is a personal touch and we follow the essential couture rule of creating a garment especially for the person from design to production. I don’t limit myself and keep their inputs and preferences in mind, so they have a comfort level with us and trust us.

Who is your showstopper for the evening?

Shilpa Shetty, she is an ideal muse because of the way she conduct herself as an entrepreneur, a hands on mother, a doting wife and well groomed celebrity. She is perfect for our label as she represents the woman of today.

 

 

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Fashion Design Council of India