March 29, 2015 Asmita Aggarwal

Stay hungry, stay foolish

Sneha Arora’s ‘appetite’ for prints is enormous and this autumn 2015, she is going on a fruit diet

By Asmita Aggarwal


The NIFT graduate from Kolkata was often admonished by her mother for not eating enough or well, and that’s how she zeroed in on the title of her autumn-winter 2015 line, ‘Appetite’. And this time too like last time, whatever catches Sneha’s fancy finds a fitting representation through prints in her collection, earlier it was Coke bottles, now, it is a fruit chaat, with radish, beetroot, pears and even tiffin carriers and onions making their way on to pencil and calf-length skirts and dresses. “I’ve tried to make the prints interesting, so the motifs are aesthetically executed, but it is a commercial line even though I have used textiles (handloom silks), and linen and wool blends, keeping in mind, the look and feel factor,” she explains.

Sneha, who launched her line, three years bIMG_6142ack, may be in love with the magic of prints, but she manages to strike a balance with solids and structure to complete the ensemble. Introducing the easy-breezy skirt to women who are bit unsure of wearing it, Sneha also has it in its sharper pencil avatar and a long kurta to give it a new twist. Besides hints of off white, there is beetroot, and the endearing bead work inspired by mustard seeds, in tune with the self-confessed non-foodie Sneha’s interpretation of the theme. “I try to do ageless clothes so from a 20 to a 50-year-old can wear them, as they are not fitted, and will not enhance your curves, so from an architect to an artist can feel comfortable,” she adds.

But what will certainly catch your eye is the slogan at the end of the show which metaphorically states, the young designer’s ideology, ‘Stay hungry, stay foolish’!

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