March 30, 2014 Asmita Aggarwal

Wonder Woman

Aneeth Arora is not harassed by conforming to the unrealistic demands of fashion; she likes to stick to her first loves—Bandhani and selvage

By Asmita Aggarwal

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The pint-sized wonder from the capital is not one to succumb to any kind of pressure, whether it is perfection or being trendy, and that’s what makes Aneeth Arora so lovable. She says that she is not haunted by trying to look for promptitude in fashion. “I feel each one of us has a distinct identity so people come to me for what I do; I am not drastically going to change what I love. I am selling concepts and ideas, not trends so suddenly I’m not going to do power shoulders because women want them,” she laughs.

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It is Bandhani this year like every year that Aneeth does with zest, and she doesn’t open up the knots, and that becomes a challenge when you want to stitch without ironing it out. That didn’t deter this talented artist, who believes travelling ignites her mind and firms up ideas for the next three seasons.

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For autumn-winter Aneeth has got on board two people, Harriet, an illustrator from UK, who will do a live demo of the Pero process and the animator from NID, her friend Jasjot who has created a flip book (remember the small books that you flipped to see a story carefully unfold). “NID taught me inter-disciplinary interaction and that meant involving craftsmen from myriad fields, not just fashion,” she says.

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Irregularity has been her signature and that’s what she thinks makes her pieces interesting; she isn’t aiming to be a perfectionist, but what she does get gripped by self-doubt, mostly in her initial years, when she was constantly told to do an Indian line for the country. “I show what I do globally. But my weakness is that I don’t like depending on people to get a job done, I get really fidgety. It kind of hassles me to wait for someone to finish a task. Selvage is what fascinates me (putting extra warp in the edges), when I see it I just want to incorporate it,” she smiles.

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Interestingly, many buyers in Tranoi told her to change her play with contrasts (different fabric inside and outside) as it was being blatantly copied. But she stuck on and concentrated on the things that she believed in—fit and fall. “My clothes are not just for skinny girls, they are meant for women who won’t mind an extra inch on their waists. It is comfort clothing,” she says.

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Travelling to Florence, she saw the power of jerseys and knits in wool, along with a heavy duty dose of woven textiles and she knew she had her aut-winter line sizzling. Bandhani, wool and Pashmina are the stars of this line along with fur (cotton developed into this luxe texture), so it is going to be a snug winter for Aneeth.

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