October 5, 2013 Asmita Aggarwal

Soul Design of Caitanya by Jushmi Barooah

Tucked away in Golaghat, Assam, accessory designer Jushmi Barooah will present an eclectic line of silver jewellery which reflects her love for travel, architecture, poetry and most importantly social causes…

If there is something called fashion with a soul, the young accessory designer Jushmi Barooah from Golaghat, Assam epitomizes it. This debutant at WIFW SS 14, works for the eradication of child labour and child empowerment with the Bachpan Bachao Andolan and of course, she also designs stunning silver jewellery. “I am not in the business to make a style statement, I want to give back through art. That’s why my label is called Caitanya, a Sanskrit word which means consciousness. We must be aware of what’s happening around us and how we can help those who are not as fortunate as us,” she adds.


What reflects in Jushmi, a Welhams School, Dehradun and Chelsea College of Art and Fashion, UK graduate’s jewellery is her travels, love for poetry and her ardent desire to turn the ordinary into the extraordinary. “My jewellery is not ostentatious; it celebrates the everyday, and with this thought process I launched by label three years back. And I must add that jewellery designing is all about getting the dimensions right. In trying to fit the stone size or the crown, the style mustn’t get lost,” says Jushmi.

From the architecture of Europe and how it incorporated geometry, Jushmi tries to turn the masculine elements into feminine designs in her cocktail rings, necklaces, bracelets and cuffs priced between Rs 2,000 to Rs 12,000. “Seasonal flowers also fascinate me, and of course, poetry. I like the way greats poets like Robert Frost describe nature in a theatrical way (The Road Not Taken or Stopping By the Woods on a Snowy Evening) revealing the hidden philosophy about what surrounds us but we often fail to notice. Nature in its wild and indiscreet form can be seen in Assam and many times the inner engineering of how it comes up with the most exciting patterns both baffles and fascinates me. If you look at bamboo it is the most dynamic and organic product—people build their homes with it among many other things. Combining nature into everyday life is what gives me great happiness. These inner spaces and their exploration make my jewellery special,” she smiles.


A minimalist by heart, Jushmi’s silver jewellery with semi-precious stones is versatile; you can wear it daily or dress it up for a cocktail, as it is mostly conceptual. “My jewellery is about making your own story with it; sometimes it is fun to watch how my story and the customer’s personal journey find a common meeting place, intertwining our thoughts, making it interesting for both of us,” she says.

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