October 10, 2013 Asmita Aggarwal

Effortless Glam

Sonic Sarwate tells us why make-up for SS 14 is no more about drama and how imperfection is being celebrated…

Make-up artist Sonic Sarwate admits fashion is going back to the basics so make-up and hair are following suit. Real women are ruling and it is no longer about a fantasy or living in dreamland. WIFW SS 14 will see a revival of easy and relaxed styles. “Make-up is less about drama and theatrics and more about being relatable, so it is effortless, clean and minimal,” says Sonic, MAC’s senior artist.

Interesting a little pop of colour never hurts, so Sonic confesses that brights will make their presence felt with tangerines and the red family. “Fresh and bold colours are still favourites for the lips,” he says.

Eyes are seeing a 60’s revival, with Twiggy-esque lush lashes, and eye shadows are being preferred in soothing shades of acqua, moss green, neutrals and tans. “It is nice to have glowing cheeks, so peachiness and the sun-kissed look is what most girls are going in for at WIFW,” says Sonic.

Hair is no longer prim and proper, in fact it is unkempt, is what Sonic discovered after working at the Milan and London Fashion Weeks. “Most designers gave me a brief that it must not be made up, the whole idea is to look for perfection in imperfection and that for me as a make-up artist was the biggest challenge,” he smiles.

As accessories are going simple, this time there will be fewer hair bands or hair clips, as Sonic says most want one statement piece to be their signature look. “You can’t wear all things together—bracelets, neckpiece and earrings, in fact just one is enough,” he says.

A seasoned professional working with fashion weeks is no longer stressful, in fact there is a set routine which he follows. “Sometimes we work from nine in the morning to midnight,” he adds.

With almost 30 shows at WIFW, Sonic manages two-three in a day; it takes almost three hours to get 16 and sometimes more models to get ready. “I tell the girls to remove make-up carefully, even if it is waterproof, use a good cleanser. Once you remove it, hydrate your skin to replenish it, that’s the only way your skin can survive for five days of gruelling shows,” he concludes.

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