Rome can be built in a day! Quite literally….as each day of the PCJ Couture Week will see grand sets being build and torn down to be resurrected again for the next day in less than 24 hours. 700 workmen are working round-the-clock for the last week to get the show on the road. Unlike the WIFW prêt shows, where you construct one set and it lasts for 5 days with minor modifications until the grand finale, this time it is a paradigm shift.
Every show will have a different design, though the catwalk length of the two show areas will be same 60 feet, the width can change (it is usually 12 feet), depending upon the idea that the designer has in mind and the theme of the show.
The total number of seats in each show area is about 500 but it can come down if the sets are too elaborate, as they take up a lot of space.
Designer Sabyasachi Mukherjee has almost 600 plants, on the set as it is a garden area he wishes to portray. You will find antique mirrors and vintage radios; the whole mood is as if you are taking a trip down memory lane. With a barrage of celebs coming for the PCJ Couture Week, besides the Taj Palace hotel security there are almost 40 more personnel, lined up to provide additional support.
Interestingly, 44 models will strut their stuff on the runway, and they are divided into two pools. “We always have designers asking for additional models,” says Ramesh Menon, who handles operations for the Couture and fashion weeks. And it is a 12-hour shift for models too, 12 noon to 12 pm at night, as they have to get accustomed to the heavy jewellery, make-up and costumes.
Four choreographers, 10 shows, 100 helpers backstage and 40 make-up stations will ensure smooth sailing. “We give each model a helper, so that there are no delays,” he adds.